MILKHAUS

Milkhaus is a concept dairy brand created as a part of a larger research project focused on understanding consumer perceptions of dairy milk in comparison to perceptions of plant-based milks. After conducting primary and secondary research, I developed my Milkhaus brand story of a local farmstead with a low outside input style of farming with a little dairy herd of 14 cows. The package design has a classic dairy feel with a monochromatic color scheme.