As I Am, Branding and Packaging

As I Am is a hair company that provides natural and effective hair care products for individuals with all hair types. Here I designed packaging for a conceptual new line of shampoo and conditioner bars. With a growing concern for the environment, the hair product company wanted to create a product that would be less wasteful and more sustainable. The overall style is bright, bold and playful, reflecting the youthful energy and fun-loving spirit of the target audience and drawing influence from a handcut paper style. Mockups were rendered using C4D.